❦Awareness Helps❦Earth and Environment

❦Awareness Helps❦Earth and Environment PAGE FOCUS: PROMOTING EARTH CARE FOR A GREEN EARTH



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Knowledge is power. Be the change.

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To all of my followers, new and old, I am moving to Pinterest. It has been great at Tumblr since 2010 but need to move on now. I will be keeping one page at tumblr but plan to delete all of my other accounts including this page. Everything I have shared on Tumblr you will be able to find at my new address. 
Please join me at my new page:
http://pinterest.com/awarenesshelps
Thank you so much.

To all of my followers, new and old, I am moving to Pinterest. It has been great at Tumblr since 2010 but need to move on now. I will be keeping one page at tumblr but plan to delete all of my other accounts including this page. Everything I have shared on Tumblr you will be able to find at my new address. 

Please join me at my new page:

http://pinterest.com/awarenesshelps

Thank you so much.

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THE SURFRIDER FOUNDATION is dedicated to the protection and enjoyment of oceans, waves and beaches through a powerful activist network.
The Surfrider Foundation is unique in that, its membership unites surfers, swimmers, bodysurfers, divers, bodyboarders, kayakers and beach enthusiasts from all walks of life. Surfrider Foundation members have proven to be powerful spokespeople and caretakers of the ocean environment which they treasure.
SOURCE

THE SURFRIDER FOUNDATION is dedicated to the protection and enjoyment of oceans, waves and beaches through a powerful activist network.

The Surfrider Foundation is unique in that, its membership unites surfers, swimmers, bodysurfers, divers, bodyboarders, kayakers and beach enthusiasts from all walks of life. Surfrider Foundation members have proven to be powerful spokespeople and caretakers of the ocean environment which they treasure.

SOURCE

NO BUTTS ABOUT IT ~ 1996
This campaign was started by three young siblings to raise awareness and provide solutions to cigarette litter. Smokers can easily - and happily - dispose of their butts in appropriate ash receptacles instead of tossing them out car windows or on the ground.
The problem is that most smokers do not even think that their actions in tossing a butt to the ground is littering - it’s just how they have always disposed of the cigarette. Once awareness is raised, most smokers are caring and considerate enough to change their conduct. Raising awareness is the biggest key to resolving this problem. So we created an awareness poster with important facts about cigarette litter. 
- It can take up to 25 years for one cigarette to biodegrade
- Cigarettes are littered on average 142 times per second
- Eighty percent of the 4,500,000,000 (!) littered annually worldwide find their way into water systems, causing a deterioration of overall quality
- The cigarettes littered in one year alone worldwide can go from the moon to the earth almost 300 times
- Littered cigarettes are responsible for destructive fires that have caused vast amounts of property damage and wreaked havoc on many lives
- Property maintenance costs are greatly reduced by reducing cigarette litter
- Cigarette litter has been the most littered item recovered every year during the International Coastal Cleanup by more than two to one
SOURCE

NO BUTTS ABOUT IT ~ 1996

This campaign was started by three young siblings to raise awareness and provide solutions to cigarette litter. Smokers can easily - and happily - dispose of their butts in appropriate ash receptacles instead of tossing them out car windows or on the ground.

The problem is that most smokers do not even think that their actions in tossing a butt to the ground is littering - it’s just how they have always disposed of the cigarette. Once awareness is raised, most smokers are caring and considerate enough to change their conduct. Raising awareness is the biggest key to resolving this problem. So we created an awareness poster with important facts about cigarette litter. 

- It can take up to 25 years for one cigarette to biodegrade

- Cigarettes are littered on average 142 times per second

- Eighty percent of the 4,500,000,000 (!) littered annually worldwide find their way into water systems, causing a deterioration of overall quality

- The cigarettes littered in one year alone worldwide can go from the moon to the earth almost 300 times

- Littered cigarettes are responsible for destructive fires that have caused vast amounts of property damage and wreaked havoc on many lives

- Property maintenance costs are greatly reduced by reducing cigarette litter

- Cigarette litter has been the most littered item recovered every year during the International Coastal Cleanup by more than two to one

SOURCE

NATURAL RESOURCES DEFENSE COUNCIL ~ 1970
NRDC is the nation’s most effective environmental action group, combining the netroots power of 1.3 million members and online activists with the courtroom clout and expertise of more than 350 lawyers, scientists and other professionals.
SOURCE

NATURAL RESOURCES DEFENSE COUNCIL ~ 1970

NRDC is the nation’s most effective environmental action group, combining the netroots power of 1.3 million members and online activists with the courtroom clout and expertise of more than 350 lawyers, scientists and other professionals.

SOURCE



DOCUMENTARY: SHALL WE GATHER AT THE RIVER
A hundred years ago one man wrote a book that changed America.  The man was Upton Sinclair. The book was “The Jungle.” It exposed the scandalous rancid health conditions inside the country’s meat processing plants and led to the passage of landmark federal legislation that regulated health and sanitation in meat processing for the first time in our history.
A heart stopping new documentary, “Shall We Gather at the River” has just been released which exposes a huge health and environmental scandal in our modern industrial system of meat and poultry production. The health and environmental damage documented in today’s factory farms far exceeds the damage that Sinclair could have imagined a century ago. Some scientists have condemned current factory farm practices, calling them “mini Chernobyls.”
The European Union stands virtually alone in establishing strong health and environmental standards for the industry. In the U.S and elsewhere the meat and poultry industry is dominated by dangerous use of arsenic, antibiotics, growth hormones and by the dumping of massive amounts of sewage in fragile waterways and environments. The film documents the vast catastrophic impact on the environment and public health. It focuses on individual lives damaged and destroyed.
As one observer noted, if terrorists did this, we would be up in arms, but when it is a fortune 500 company, it is just “business as usual.” The film follows the work of a handful of courageous activists and leaders who have faced intimidation and death threats and witnessed the profound impact of political abuse and corruption.
In 1906, public outrage at the scandal exposed by Sinclair led to major reforms that cleaned up a corrupt and dangerous system. It is the hope of the filmmakers of  “Shall we gather at the River” that their film will mobilize a similar public outcry for reform.
SOURCE | TRAILER

DOCUMENTARY: SHALL WE GATHER AT THE RIVER

A hundred years ago one man wrote a book that changed America.  The man was Upton Sinclair. The book was “The Jungle.” It exposed the scandalous rancid health conditions inside the country’s meat processing plants and led to the passage of landmark federal legislation that regulated health and sanitation in meat processing for the first time in our history.

A heart stopping new documentary, “Shall We Gather at the River” has just been released which exposes a huge health and environmental scandal in our modern industrial system of meat and poultry production. The health and environmental damage documented in today’s factory farms far exceeds the damage that Sinclair could have imagined a century ago. Some scientists have condemned current factory farm practices, calling them “mini Chernobyls.”

The European Union stands virtually alone in establishing strong health and environmental standards for the industry. In the U.S and elsewhere the meat and poultry industry is dominated by dangerous use of arsenic, antibiotics, growth hormones and by the dumping of massive amounts of sewage in fragile waterways and environments. The film documents the vast catastrophic impact on the environment and public health. It focuses on individual lives damaged and destroyed.

As one observer noted, if terrorists did this, we would be up in arms, but when it is a fortune 500 company, it is just “business as usual.” The film follows the work of a handful of courageous activists and leaders who have faced intimidation and death threats and witnessed the profound impact of political abuse and corruption.

In 1906, public outrage at the scandal exposed by Sinclair led to major reforms that cleaned up a corrupt and dangerous system. It is the hope of the filmmakers of  “Shall we gather at the River” that their film will mobilize a similar public outcry for reform.

SOURCE | TRAILER

ASK YOUR DOCTOR ABOUT MEAT

A pharmaceutical commercial parody about the health and environmental effects of meat. 

SOURCE

DOCUMENTARY: FOOD, INC.
Food, Inc. lifts the veil on our nation’s food industry, exposing the highly mechanized underbelly that’s been hidden from the American consumer with the consent of our government’s regulatory agencies, USDA and FDA. Our nation’s food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment.
We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won’t go bad, but we also have new strains of e coli—the harmful bacteria that causes illness for an estimated 73,000 Americans annually.
We are riddled with widespread obesity, particularly among children, and an epidemic level of diabetes among adults.
Featuring interviews with such experts as Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma) along with forward thinking social entrepreneurs like Stonyfield Farms’ Gary Hirschberg and Polyface Farms’ Joe Salatin, Food, Inc. reveals surprising — and often shocking truths — about what we eat, how it’s produced, who we have become as a nation and where we are going from here.
SOURCE | WATCH

DOCUMENTARY: FOOD, INC.

Food, Inc. lifts the veil on our nation’s food industry, exposing the highly mechanized underbelly that’s been hidden from the American consumer with the consent of our government’s regulatory agencies, USDA and FDA. Our nation’s food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment.

We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won’t go bad, but we also have new strains of e coli—the harmful bacteria that causes illness for an estimated 73,000 Americans annually.

We are riddled with widespread obesity, particularly among children, and an epidemic level of diabetes among adults.

Featuring interviews with such experts as Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma) along with forward thinking social entrepreneurs like Stonyfield Farms’ Gary Hirschberg and Polyface Farms’ Joe Salatin, Food, Inc. reveals surprising — and often shocking truths — about what we eat, how it’s produced, who we have become as a nation and where we are going from here.

SOURCE | WATCH


ONE WORLD ONE OCEAN ~ 2010
To catalyze a movement to restore the world’s oceans, One World One Ocean, in collaboration with MacGillivray Freeman Films, the largest independent producer of IMAX films, will travel to all five oceans and more than 40 locations over the next four years, using the most cutting-edge IMAX and 3D digital film technologies to capture never before seen ocean footage. 
Over the next five years, OWOO will release three 3D films for IMAX Theatres, an eight part television series, a 3D theatrical documentary and hundreds of online videos in a sustained campaign to raise public awareness of the ocean. The films, combined with a massive social media campaign and digital and educational programming, will make One World One Ocean the largest and most far-reaching ocean media campaign in the conservation space.
SOURCE

ONE WORLD ONE OCEAN ~ 2010

To catalyze a movement to restore the world’s oceans, One World One Ocean, in collaboration with MacGillivray Freeman Films, the largest independent producer of IMAX films, will travel to all five oceans and more than 40 locations over the next four years, using the most cutting-edge IMAX and 3D digital film technologies to capture never before seen ocean footage. 

Over the next five years, OWOO will release three 3D films for IMAX Theatres, an eight part television series, a 3D theatrical documentary and hundreds of online videos in a sustained campaign to raise public awareness of the ocean. The films, combined with a massive social media campaign and digital and educational programming, will make One World One Ocean the largest and most far-reaching ocean media campaign in the conservation space.

SOURCE